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Hispanic Buyers: Upscale Latinos Provide Opportunity

July 12, 2013 6:52 am

If you are asked to imagine a Hispanic family, what comes to your mind? A low income family or do you think of Jennifer Lopez and her family.  Who are the Latinos/Hispanics moving into your marketplace? At the 2013 AHAA (Association of Hispanic Advertising Agencies) Conference, they released a study in partnership with Nielsen and [...]