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October 10, 2013 9:00 am
A recent Pew Research Center report gives us a better idea of who our future buyers will be will be, if we look at the numbers based on school enrollment. College 18- to 24-year-old Hispanics enrolled in college increased by 324,000 students between 2011 and 2012, marking the third straight year of increases. The number of Hispanic 18- to 24-year-olds enrolled in college has reached a new high—2.4 million—and has been growing since 2009.