< Back to My Blog
January 9, 2014 11:00 am
Home search will become a given to the real estate consumer in 2014. In order to differentiate themselves from other agents, real agents will need to bring strong, meaningful content to the table in all their offerings. And we are not talking just about more information. There’s a large gap between information and actionable knowledge. Information by itself is essentially useless. What’s truly important is being able to understand, analyze, and use the information for the best outcome. That’s what the consumer will demand of real estate professionals in 2014. The agents who don’t evolve into what the consumer now demands will not survive. Clients no longer need us for information regarding which homes are for sale or what houses in their neighborhood sell for. They can easily find that information online.