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January 10, 2014 11:03 am
There is no doubt that the consumer’s desire to access housing information through the internet will continue to increase throughout 2014. However, that doesn’t mean the value of the real estate agent has diminished. Inman News recently cited a NAR survey when they reported: “Use of the Internet among consumers in the home buying process continues to grow, but those buyers are more, not less, likely to use a real estate agent.” To continue to remain relevant, real estate professionals must keep pace with the changes in how the consumer is viewing pertinent housing information.