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Seth Godin Challenges Real Estate Agents

February 20, 2014 7:42 am

In a blog post last week, Quality of production, Seth warned professionals that they have to realize their value is not measured in the same way it has been in the past. What the consumer expects has changed. He explains: "It's entirely possible that you are very good at (and have the tools to perform) a job that was really difficult to do a while ago. The problem is that some difficult things keep getting easier to do." He talked of television producers, wedding photographers and chefs. He also challenged real estate professionals: