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February 27, 2014 8:00 am
If you are a REALTOR® hoping to capitalize on the emerging Millennial buying demographic, it is crucial to understand the wants, needs, and desires of your potential client. Our generation was the catalyst for every social media outlet that is now used by every age group in America, and no matter what traits pundits would like to label on the Millennials, their own information is transported with a wider reach and on an exponentially faster scale than ever before. The key to understanding social media is this: It is a medium… Not a product. Much like any other marketing strategy that has been used by agents since the beginning of our industry – such as bus bench signs, direct mail, or cold calling – your brand on Social Media will not create rapport with everyone, and you cannot expect it to do so.